Should you blog or not?: Blogging as a means of digital marketing

The term blog or weblog was brought to life in the late nineties and onwards the new millennium. And as we all know, it began as something fun and personal. There's no restriction. You could write about anything and everything under the sun. You could be as carefree as you feel or as scholarly as you prefer. As long as you know you have something on your mind, your blog page is one click away.

We all know how blogging has eventually grown. It became a very powerful tool that people held credibility in its words. Some reporters even base their quotes on the personality's blog page.




Bottom line is, the internet has been highly regarded by just about anybody and anything it says creates an impact on people. Especially blogging.

Blogging as a Strategic Marketing Device

Along with the growth of internet users, businesses have immediately ventured on this medium. That doesn't discount blogging.

And why not? It has created an emporium so undeniably strong, you can't help but concede.

Blogging, as said earlier, started off as something personal like a means to expression or a public diary. It primarily functioned as a social media which eventually led to networking and relationship building.

But what actually makes blogging so influential is its editorialized notion. The "human" approach of these 250-500 words articles gives the reader a feeling of being informed instead of being advertised. The marketing campaign is well buried in simple keywords and seemingly drives you to drag that pointer on top of it and click.

You could write about the specification of a certain product of this brand and still get away with advertising. Even the servers tighten up their belts regarding free ads, blogging has a technique of guising up everything into a simple informative piece of text.

Plus, there are those who highly respects the opinionated-ness of some individuals. A communication theory suggests that peers, or anybody a person perceives as their opinion leader, holds more influential power compared to anything.

So why shouldn't you blog? At the end of the day, who knows where the internet would drive us down in the next few years. As printed literacy approaches death, blogging becomes an emporium that's foreseen to take over your conventional newspaper.

BY:Maria Espie Vidal (Lozatech Asia SEO-SMO Director)